My path to UX isn't traditional, but is tradition even a thing in tech? I'm a seasoned marketer with 10 years of experience in social media and web, with a focus on creative strategy. I have worked on countless campaigns to develop fresh, yet results-driven creative that has had a direct impact on business growth.

3 ways I have created positive user experiences:

• I developed the content strategy and launched a Facebook Live series for Stanley Brand that led to an average of 70k impressions per episode.

• I strategized approximately 35 social media campaigns for T-Mobile for Business that drove over 6.3M impressions, 420K engagements, and 52K link clicks to the web.

• I leveraged user data from LinkedIn to develop a live video content strategy for T-Mobile for Business resulting in an average increased engagement of 27% per live video stream.

UX experience I will bring to your team:

• Demonstrating empathy by using design thinking to solve complex problems with customer-centric solutions.

• Building user journeys, wireframes, prototypes, diagrams, and design mockups as needed to effectively conceptualize and communicate detailed interaction behaviors.

• A deep understanding of B2B and B2C with the ability to understand business goals and how to lead with data-driven decision-making.

• Fluency in best practices for web-based information architecture and design, as well as a solid understanding of usability principles and techniques.

• Presenting designs to stakeholders and leadership for review and feedback.

• Proficiency in current industry-standard design tools, including Figma, Sketch, Photoshop, and Illustrator.

• Certificate in UX & Visual Interface Design from UW.