My path to UX wasn’t traditional, but is tradition even a thing in tech? As a designer, I leverage my 10 years of experience in social media and web to create user-first content journeys that follow UX and accessibility best practices. My strong visual communication skills are one of my strengths, helping me combine user needs with business requirements to build results-driven digital experiences.

A few ways I have created positive user experiences:

• Leading user experience for the digital transformation of HR content for the employee intranet at T-Mobile.

• Drove the digital transformation and new brand identity for Lightcurve, formerly Rainer Connect, by introducing an enhanced user experience for web users through extensive journey mapping and content strategy, while revamping the brand identity to align with the target market.

• I strategized approximately 35 social media campaigns for T-Mobile for Business that drove over 6.3M impressions, 420K engagements, and 52K link clicks to the web.

• I leveraged user data from LinkedIn to develop a live video content strategy for T-Mobile for Business resulting in an average increased engagement of 27% per live video stream.

• I developed the content strategy and launched a Facebook Live series for Stanley Brand that led to an average of 70k impressions per episode.

UX experience I will bring to your team:

• Demonstrating empathy by using design thinking to solve complex problems with customer-centric solutions.

• Building user journeys, wireframes, prototypes, diagrams, and design mockups as needed to effectively conceptualize and communicate detailed interaction behaviors.

• A deep understanding of B2B and B2C with the ability to understand business goals and how to lead with data-driven decision-making.

• Fluency in best practices for web-based information architecture and design, as well as a solid understanding of usability principles and techniques.

• Presenting designs to stakeholders and leadership for review and feedback.

• Proficiency in current industry-standard design tools, including Figma, Photoshop, and Illustrator.

• Certificate in UX & Visual Interface Design from UW.

• Continued advanced education in Figma prototyping from the School of Visual Concepts.