Resume

Experience

March 2024- Present

T-Mobile | Bellevue, WA

Content Strategist

• Enhancing the digital experience of HR content for the employee unified intranet by championing user needs, visual content strategy, and UX best practices while fostering strong relationships with cross-functional teams.

• Translating complex design concepts into accessible, user-centric digital solutions including high-fidelity wireframes and prototypes to elevate the user experience for T-Mobile leader content, while integrating AI functionalities to drive efficiency.

• Leading the visual strategy of the content team’s governance process, and ensuring all published pages align with brand guidelines, accessibility standards, and the visual style guide.

• Leveraging visual communication skills such as brainstorming sessions and live content mapping to effectively collaborate with business stakeholders, agency partners, and brand partners.

• Authoring content within Adobe Experience Manager.

July 2023- February 2024

Lightcurve (formerly Rainer Connect) | Tacoma, WA (Remote)

Senior Digital Marketing Manager

• Managed the overarching strategy and day-to-day content of the Lightcurve website, including creating new landing pages, and optimizing pages based on user research data, performance metrics, and business needs to continuously improve the user experience.

• Improved e-commerce funnel conversion by developing customer journeys based on products and providing recommendations to improve funnel fallout to increase customer conversion.

• Developed GTM creative concepts and messaging for monthly promotional campaigns, and managed the creative asset process for both internal and external partners.

• Managed agency partners and contractors and workstreams including creative briefs, creative direction, and ensuring all deliverables align with the marketing goals and campaign deadlines.

• Analyzed and reported on campaign and web performance from various data sources, and translated the insights into a cohesive narrative with actionable business insights.

September 2019- June 2023

T-Mobile | Bellevue, WA

Senior Digital Business Manager (Oct. 2021 - June 2023)

• Owned the tip-to-tail of T-Mobile for Business’ Bring Your Own Device venture, including web merchandising, traffic strategy, contextual marketing/optimization, function improvements (UX), and data & analytics.

• Developed end-to-end user flows, designed wireframes, created the information architecture approach, and turned marketing objectives to digital-first initiatives to deliver success in TfB web, while optimizing existing customer experiences.

• Conducted A/B testing in partnership with user research and optimization teams to strengthen user experience and improve business outcomes.

• Led web creative strategy for more than 5 top-tier campaigns for Small to Mid-size business, including the Apple new product introduction, which grew the click-through rate by 100% from the previous year.

• Drove creative development for web merchandising and managed agency partners for timely execution against aggressive deadlines.

• Streamlined the team new hire process and onboarded 2 team members through weekly 1:1s, while providing continuous mentorship to support their development.

• Presented web objectives, strategy, and milestones to senior leaders and key stakeholders.

• Force in Digital Recognition, T-Mobile, April 2022

• Digital Exemplar Award, T-Mobile, July 2022
  

Senior Social Media Manager (Sept. 2017 - Sept. 2019)

• Partnered with internal teams and external partners to optimize business conversions with a special focus on seamless customer experiences as users moved through social media and web interactions into the marketing funnel.

• Developed the T-Mobile for Business social media strategy for approximately 30 campaigns across 8 segments annually, while leveraging data and testing to ensure KPIs were met or exceeded.

• Designed data-driven social media strategies to support business objectives and enhance the user experience while implementing the best practices for each social platform to improve performance.

• Day-to-day management of the T-Mobile for Business social media agency of record, including briefing the agency on campaigns and creative concepts, while ensuring deliverables aligned with the campaign messaging.

May 2017- Sept 2019

Pacific Market International | Seattle, WA

Social Media & Content Marketing Manager

• Developed and led the web strategy for the Stanley Stories and Stanley Live page, which included building user journeys and the information architecture of these pages that led to a monthly web traffic increase of 18% and a 6% increase in e-comm sales.

• Spearheaded brand messaging across social, web, and e-mail while leveraging historical data, current insights, and emerging trends to develop a positive user experience.

• Oversaw the organic social media strategy for Stanley’s social media channels and grew the following by 600%.

• Briefed and managed internal and external partners on campaign creative concepts, messaging, and production.

• Creative director and producer for the Stanley Live series (reached an average of 70,000 social viewers each month).

November 2015- October 2016

Moguldom Media Group | Miami, FL

Content Creator (StyleBlazer.com)

• Developed a web content strategy based on data from Google Analytics, SEO, and emerging fashion industry trends to create 80 published stories, my beat being one of the top traffic generators each month.

• Photography, video production, and creative direction to generate original visual content.

April 2015- February 2016

Prestige Cosmetics | Deerfield Beach, FL

Senior Social Media Manager

• Collaborated with the web team to ensure a strategic and seamless user experience from social to web.

• Shaped a global social media strategy that included paid and organic social for all 3 brands under the Prestige Cosmetics Group portfolio.

• Piloted a social media community approach that led to a 374% follower growth in one year.

• Developed the company’s first influencer program by fostering relationships with influencers and media.

• Mentored and managed the social media coordinator, as well as freelance content creators.

April 2015- February 2016

PrettyInPigment.com | Seattle, WA

Creative Director & Content Creator

• Managed the web and social strategy, as well as tactical implementation of web design, SEO, content creation, and creative design.

• Created a data-driven content strategy based on learnings to measure the performance of the website traffic (UMV, Page views, keywords, user journey, etc.)

• Fostered partnerships with national brands including Unilever, Toyota, Jeep, Macy’s, JCPenney, HP, and more.

• Featured in Redbook Magazine, Buzzfeed, Daily Mail, and Glam Beleza Latina.

Education

Florida International University

Bachelor of Communications, 2013

School of Visual Concepts

Continuing education, 2017-8018

• Content Marketing Fundamentals

• The Storyteller’s Guide to Better Videos

University of Washington

User Experience & Visual Interface Design certification, 2022